Andrea Zieher



A month of immersion into art professionalism with Andrea Zieher.


Opening Reception of Short Films
Location: Seed Space at Track One
Thursday, Aug 7, 6 – 7 p.m.
A curated screening of short films to introduce the month of workshops and portfolio reviews.
Elevator Speech Workshop
Location: Curb Center for Art, Enterprise & Public Policy (1801 Edgehill Ave)
Tuesday, Aug 12, 6 – 8 p.m.
Not just for the visual artist, successful creative professionals in all fields benefit from having an elevator speech handy. The “elevator speech” is about delivering an effective spur-of-the-moment summary in the time span of an elevator ride – 30 seconds to 2 minutes. Artists workshopped their elevator speeches in order to convey evocative ideas about their work (without images) when meeting a curator, collector or critic at a social gathering or otherwise. This is different from a formal artist’s statement.
Website Workshop
Location: Curb Center for Art, Enterprise & Public Policy (1801 Edgehill Ave)
Thursday, Aug 14, 6 – 8 p.m.
Websites have become an extremely important tool for artists, whether or not they have gallery representation. Get perspective on how to best represent yourself as an artist to your target audience (dealers, curators, collectors or all of the above) and broaden your exposure in the art world. The images of artwork are not the only thing that speaks to what kind of artist you are. The look and organization of the site conveys an unspoken message in itself and can affect your success. This workshop also benefitted those who have yet to build a website.
Individual Portfolio Review for the Visual Artist
427 Chestnut St.
Monday, Aug 18, 6 – 8 p.m.
Wednesday, Aug 20, 10 a.m. – 12 p.m.
Friday, Aug 22, 10 a.m. – 12 p.m.
$50, 25-minute appointments
Each appointment is a candid and constructive portfolio review with dealer Andrea Zieher. We ask artists to bring a portfolio, either digital or physical. If digital, bring images of your work on a USB drive or laptop. Critique can focus both on the work and the artist’s presentation, such as a website review.


Professional practice workshop with Andrea Zieher of ZieherSmith 6-8 pm, Tuesday, March 19th at Zeitgeist Gallery.


This two hour workshop discussed best professional practices regarding developing and maintaining the artist/dealer relationship. Topics included:


How to approach galleries

Studio visit etiquette

The importance – or not – of connecting with the New York art scene
Artist’s Rights
Guidelines on Crafting the “elevator speech”,
networking, consignment and more.

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